Flamin' Hot Cheetos - Scotty Mendlinger

To launch a new bold, foodie-inspired flavor of Flamin’ Hot Cheetos, we had to tell the world just what ‘hot’ means in 2023. Because you can’t just be hot anymore, you have to be multi-faceted, multi-hyphenated, BEYOND HOT. So, we revamped and rewrote the iconic 2007 smash hit, “This Is Why I’m Hot” by MIMS to create “This is Beyond Hot”. Iconic! Cool! Relevant! Hot!

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We also hosted an activation at the NYLON HOUSE Coachella After-Party. MIMS even performed our new song. Let me tell you, hearing a song you wrote live is wild.

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Senior AD: McKailey Carson // CD: Chris Greer // CD: Nick Greenberg // CCO: Rob Lenois

Production: Eva Nosidam // Director: Roxana Baldovin // Editor: Laura Hoffenberg // Color: Bryan Smaller (Company3)