When Jimmy John’s launched their Limited Edition Red Velvet Cookie, we found a partner who was all up in our DMs and used his love for the brand in the most culturally relevant, attention grabbing way possible - by creating a spoof reality television show just in time for Valentine’s Day.
Data: 25.7% Sales Increase // 267.7 Million Impressions // 2.5 Million Organic Views in 72 hours // 92% Incrementality
Press: Adweek, Ad Age, Muse by Clio, Mashed, Reddit (lol)
And now, some of my favorite social amplification!
ACD: Angela Granados // GCD: Mimia Johnson
Production: Eva Nosidam // Director: Nema Vand // Editor: Ryan McIlrath