Connections Academy is a tuition-free public school that’s all done online. The only downside is that many parents don’t know that this program is even an option. And for those that do, many believe that its structure takes away from the “normalcy” you get from traditional, brick-and-mortar schooling.
So we set out to show parents that not only does Connections Academy exist, but also that is perfectly normal, and perfectly tailored for your student’s style of learning and time-management. And to show this, we tapped into one of the most culturally beloved depictions of high school: a sitcom.
Connections Academy: The Show - a pilot feature teens being teens and enduring their toughest battle yet… a group project. This socially-informed campaign garnered great success in not only engagement, views and awareness, but also in lead-generation and enrollment sign-ups.
After launching the pilot on social and OTT/CTV, we made teasers and cutdowns to show the world exactly what Connections Academy is.
