In order to show the world that Pepsi goes better with pizza, we went to the pizza capital of the world (country), New York City, and created the wildest pizza slice you never thought you’d think existed: The Pepsi-Roni Pizza. Pepsi infused pepperoni with a sweet Pepsi Zero Sugar balsamic drizzle. Then we threw a pizza party! Iconic! So iconic, we brought it to multiple cities!
Data: 2.5 Billion Earned Impressions // 78% increase in Pepsi sales at pizzerias on DoorDash // 27% Increase in people ordering Pepsi with their pizza on DoorDash
Press: Thrillist, Food + Wine, ABC News, Yahoo! News, Nerdist, CBS, Mashed
The space was a contemporary yet classic pizza vibe but here’s my favorite part of it: The Wall of Fame!!!!
And we invited people the old fashion pizza party way, with a lil phone call from a friend, Lil Mo Mozzarella
Senior AD: Yaiseli Gonzalez // ACD: Angela Granados // CD: Felipe Pavani // CD: Andre Bittar // ECD: Mike Pierantozzi
Production: Eva Nosidam